11th International Scientific Conference on Hospitality, Tourism and Education
Performance of hotels and tourism destinations
The performance of hotels and tourism destinations was the subject of the professional conference Hotel, Tourism and Education held at the Institute of Hospitality Management in Prague on 16th October 2019.
The morning plenary lectures were given mainly by the director of the Tourism Department of the Ministry for Regional Development of the Czech Republic JUDr. Renata Králová with current topics concerning the development of tourism in the Czech Republic and the Act on Local Fees; Ing. Vanda Marakova, PhD. from Matej Bel University in Banská Bystrica with a contribution on the topic of competitiveness of Slovakia as a destination on the international tourism market and Ing. Adéla Pilařová from the Czech Tourist Authority - CzechTourism on the topic of tourism destination performance in terms of DMO certification. Key lectures focused on hotel performance were delivered by doc. Ing. Jan Han, Ph.D. from the Institute of Hospitality Management, who spoke about the application of process management in the hotel and tourism industry, and Ing. Jirina Jenckova, Ph.D. from Perfect Hotel Concept, which specializes in Revenue Management applications in hotels.
Panel discussion led by Ing. Lucie Plzáková, Ph.D. from the Institute of Hospitality Management in Prague focused on the topics of performance of tourism destinations and its measurement. Their experience, knowledge and other plans were shared with Ing. Adéla Pilařová and Bc. Soňa Machová from the Czech Tourist Authority - CzechTourism, Mgr. David Kačmář from the Moravian-Selesian Tourism organization, Štěpánka Barešová from the South Bohemian company Toulava and Mgr. Karin Vykydalová from Olomouc.
The afternoon program was divided into three sections and one workshop. The section focused on hotel performance was managed by Ing. Jirina Jenckova, Ph.D. from Perfect Hotel Concept. The focus of the individual contributions of this section respected a wider range of factors affecting the performance and quality of hotel services, from personnel to economic to marketing. The second section, led by Ing. Lucie Plzáková, Ph.D. from the Institute of Hospitality Management in Prague, presented several perspectives on the performance management of the travel destination, which followed not only some of the key lectures in the morning part of the conference, but also the discussions of the expert panel. The section focused on social and regional aspects of Czech gastronomy was managed by Ing. Jiří Zelený from the Institute of Hospitality Management in Prague. The lectures focused mainly on various issues related to traditional gastronomy as a part of Czech and Slovak culture and its sustainability. This section was preceded by a professional workshop, whose aim was, among other things, to identify consumers' attitudes concerning the marriage of traditional Czech dishes with Czech and Moravian wines.
In the late afternoon and evening hours, an informal social program was prepared for the conference participants, where the participants had the opportunity not only to continue the discussions that were begun, but also to sample selected dishes from the hotel kitchen and conference partners, especially Bohemia Sekt, Rudolf Jelínek, Stock Brewery Dalešice, Znovín Znojmo, Chateau Valtice, Winery Púrinky and Dallmayr.
The conference papers can be down loaded from konference website: https://www.vsh.cz/cs/veda-a-vyzkum/konference-vsh/.
doc. Ing. Jan Hán, Ph.D.
Conference garant and head of science committee
tel. +420 283 101 143
Ing. Barbora Komínková
Associate Research Assistant
tel. +420 283 101 136
We look forward to seeing you at the Conference.