Master’s study programme of Hospitality Management, Tourism and Marketing

Instruction in the Czech language

The aim of the Master’s major field of study of Hospitality Management, Tourism and Marketing focuses on theoretical and primarily on practical preparation of students for their work. The programme is segmented into three specializations.

  • Hospitality Management focuses on the field of accommodation services and gastronomy,
  • Travel and Tourism focuses on the field of destination management,
  • Marketing focuses on the field of marketing services.


Why to study at our Institute?

All graduates are prepared to hold key operation positions across a range of businesses, in hotel, tourism and marketing companies. They can hold managerial positions in medium-sized and large businesses. The studies develop the art of planning, organizing and managing, as well as the abilities to effectively manage and deal with human resources issues.

Basic programme information

Duration of the Master’s programme is 2 years (max. 4 years). The IHM offers either full-time or part-time forms of studies. The study programme is completed by the state final examination and the defence of the Diploma Dissertation. Graduates obtain the title of "Engineer" (abbr. Ing.).

Where can you be employed?

Graduates of the Hospitality Management specialization can hold positions in middle and higher management of hotel companies in the Czech Republic, as well as abroad, in the field of economic and marketing management of hotels and other enterprises dealing in services, in advisory and analytic fields, as well as in the management of their own hotels  and gastronomy businesses. 

Graduates of the Tourism specialization can hold managerial positions in destination management organizations, as leading managers in the state administration bodies, in travel agencies, marketing organizations, in national and international businesses of the travel and tourism industry.

Graduates of the Marketing specialization can get managerial positions in companies and organizations dealing in marketing and communications, in the field of public relations, in state administration bodies, they can deal with marketing analytical issues, as well as they can work in their own businesses focusing on promotional and advertising issues, and on public relations.