Lecture with the topic of Bringing a Brand to Life on IHM
Bringing a brand to life. This was the name of a lecture held by the marketing director of Four Seasons Hotel Prague, Andreas Schuster, who visited the Institute of Hospitality for the third time. This time accompanied by a learning and development manager, Mrs. Petra Kubínová, who provided students answers on possible practices at the Four Seasons Hotel. At the lecture, Andreas Schuster introduced the background of the 5-star hotel's marketing activities, new concepts and currently working principles. Why the brand for the hotel is so important and what links to other performance indicators was the key conclusion of the whole presentation. In addition to a wealth of knowledge, students also received small rewards for correct responses and answers. Live lecture, full of information from the most competent places - thank you. We are already thinking about the next lecture topic for upcoming year.